The Audience

DVDFILE.COM attracts movie and music fans, tech-toy enthusiasts and digital purists, all sharing a consuming interest in media and new technology. The site delivers a technically savvy male audience of active online consumers and purchasers. The typical online visitor already owns more than 50 DVD discs and continues to buy an average of five or more discs every week over the Internet.

The Industry

Digital Video Disc is the undisputed leader in the future of home entertainment. Entering the consumer market in 1997, DVD has quickly become the most successful new product in the history of the electronics industry. In just three years, the installed product base has grown to over 12 million DVD-VIdeo players and 20 million DVD-ROM drives. The tremendous power of this increasingly affordable technology ensures that the current DVD boom will extend well into the new millennium.

The Applause

DVDFILE.COM is the largest independent online site for DVD information on the Web. In a January, 2001 report by Alexa Research, a leading Internet audience measurement firm, DVDFILE was ranked the No. 1 DVD information site worldwide. Recognized by Yahoo! as one of the Top Two Internet DVD sites, DVDFILE has also been named the top DVD information site by Shift Magainze, E! Online The Independent Film Channel, Time Out, and Electronic Gaming Monthly, and earned a top Five-Star rating by DVD World Report. The unique features and vast resources provided by DVDFILE.COM have inspired more that 500 links featured on websites across the Internet.

• Site Features
• Demographics
• Advertising Rates and Opportunities

Demographics

A recent consumer profile study conducted for DVDFILE.COM has revealed some interesting and beneficial points that showcase the value of DVDFILE.COM. Consumers visiting DVDFILE.COM are young men, have relatively high discretionary incomes and are establishing life long buying habits. These visitors have a high comfort level using the Internet as a tool for shopping. They'll happily provide their credit card numbers online to purchase a product. They understand technology and have a higher propensity to purchase high-tech products.

• 73.4% are 34 years of age or younger.
• 96.7% are male.
• 67.5% are not married.
• 50.9% hold professional/managerial positions.
• 55.3% have household incomes of $50,000 or more. (Nearly a third report 75K+)
• Have been using the Internet for an average of 5.5 years.
• 96.9% have made an online purchase during the past 12 months.
• 96.8% plan to make an online purchase during the next 12 months.

Reason For Going Onlline

Plan To Purchase Online

Source: DVDFILE.COM Visitor Profile, conducted by Advantage Business Research, Spring 2000.

Advertising Rates and Opportunities

Run of Site Banner Ads & Boxes:

• 728*90 = $5.00 CPM
• 120*600 = $5.00 CPM
• 300*250 = $6.00 CPM
• 160*600 = $6.00 CPM
• Floater = $15.00 CPM
• Interstitial = $15.00 CPM
• Pop-ups = $8.00 CPM
• Customized Sponsorships are Available: Contact sales representative for further details.
• Newsletters: Contact sales representative for further details.

For more information, please contact: