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This short adventure will please the kiddies temporarily, but it doesn't hold up to the other films in the franchise....
Fox / 22 Minutes / 2013 / Unrated / Street Date: January 29, 2013
Madly Madagascar is a zippy if pointless short sequel to the hit animated feature films that came before it. In fact, to highlight a twenty-minute program as the single reason to buy a DVD like this one is an act that doesn't make a whole lot of sense: on all fronts, Madly Madagascar seems like a bonus feature that should have been included on another full-length movie's Blu-ray release.
It's Valentine's Day with the Madagascar crowd as this short film begins. There are love potions concocted, lovers' spats, connections made and misinterpreted - much of the marquee-caliber voice talent is here to move things along (David Schwimmer, Jada Pinkett Smith), but everything Madly Madagascar offers seems overcooked and entirely unnecessary. More than that - it's just not all that much fun.
But Paramount and DreamWorks know their audience, and it goes without saying that kids enamored with the Madagascar universe will get at least a moderate thrill out of this mini-adventure. The film's framework has some fun and enjoyably rich characters in it, so even if the overall narrative of something like Madly Madagascar seems paper thin, if you're in the mood for it, a disc like this one will probably scratch the itch.