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For Immediate Release
WILLY WONKA & THE CHOCOLATE FACTORY
JUST GOT SWEETER WITH A 30TH ANNIVERSARY
SPECIAL EDITION WIDESCREEN DVD
COMING NOVEMBER 13
Unwrap the Magic of This Classic Film with Special,
Never-Before-Seen Extras
"Delightful. A genuine work of imagination."
– Roger Ebert
BURBANK, CA (August 23, 2001) -- Warner Home Video
(WHV) welcomes you to a world of childhood wishes! On August 28, join
Charlie Bucket, Violet Beauregarde, Augustus Gloop, Mike Teevee and Veruca
Salt as they journey to Loompa Land for the ultimate, candy-filled adventure
in Willy Wonka & The Chocolate Factory. This special, 30th Anniversary
widescreen DVD will be available on November 13 for $24.98 SRP and is
every fan's "golden ticket" to over two captivating hours
of fantasy. A special edition, full-frame edition will continue to be
available on both VHS ($22.96 SRP) and DVD ($24.98 SRP).
The one-and-only Willy Wonka "makes the world taste
good" for a whole new generation in this magical family classic sparkling
with brilliantly restored picture and sound! Also included is the all-new
documentary Pure Imagination: The Making of Willy Wonka & The Chocolate
Factory featuring new interviews with Gene Wilder and the Wonka kids and
revealing production secrets from the movie.
When they find prized Golden Tickets inside their Wonka
candy bars, five lucky children win a behind-the-scenes glimpse of the
legendary candy factory run by the mysterious Willy Wonka (Gene Wilder).
Now, on a whirlwind tour of Willy's incredible, edible realm of milk
chocolate
waterfalls, elfish Oompa-Loompas and industrial sized sugar-coated creations,
one very special boy will discover the sweetest secret of all: a generous,
loving heart. It's a taste of sheer movie-making enchantment, as
you enter the simply scrumptious, surprise-in-each-bite, cherry-on-top
world of Willy Wonka & The Chocolate Factory.
The magical, widescreen DVD and the full-frame DVD, filled
with fantastic features and never-before-seen special moments, include:
- A fantastic, restored picture presentation.
- Animated Menus.
- All-new documentary Pure Imagination: The Making of Willy Wonka &
The Chocolate Factory.
- Audio commentary with the now grown-up Wonka kids.
- Sing-along Wonka songs.
- Original theatrical featurette.
The special edition, full-frame VHS includes 15 minutes of bonus material
including the all-new documentary Pure Imagination: The Making of Willy
Wonka & The Chocolate Factory:
- Behind-the-scenes secrets revealed.
- First look at script changes, special effects techniques and anecdotes
told.
- All-new interviews with Gene Wilder and all the now grown-up Wonka
Kids.
"WHV is thrilled to be able to offer a fantastic, 30th
Anniversary widescreen edition of this treasured classic," said Ewa
Martinoff, WHV Vice President of Family Entertainment Marketing. "Long-time
fans of this timeless gem have expressed great interest in a widescreen
release, and WHV is excited to bring it to them on November 13."
WHV will also deliver delicious promotions to parents and
children with the Tony's Pizza launch of the "The Golden Pizza"
Sweepstakes in which five Grand Prize winners will receive trips to Warner
Bros. Studios. Additionally, consumers will receive 55 cents off the purchase
of a Tony's Pizza insert inside every video.
On August 26, local newspaper across the United States will
feature a $3 coupon toward the purchase of Willy Wonka & The Chocolate
Factory on VHS and DVD.
To celebrate this anniversary release, Coca-Cola will join
WHV to launch the Summer Catch Promotion giving consumers who buy a 12-pack
of Coca-Cola at any Exxon or Mobil gas station throughout the U.S. the
chance to win a home theater system and 25 DVD movies from Warner Home
Video. Additionally, every 12-pack of Coca-Cola will offer a $3 rebate
towards the purchase of the Willy Wonka & The Chocolate Factory DVD.
Consumers can receive a $3 coupon toward the purchase of the Willy Wonka
& The Chocolate Factory VHS or DVD when they purchase a ChocolateBon
at Cinnabon Bakeries across the country.
AOL and WHV have also teamed up to offer "The Onscreen
Golden Ticket" Instant Win Sweepstakes in which a Grand Prize winner
can receive a year's supply of candy, as well as great Willy Wonka
& The Chocolate Factory video and DVD giveaways.
With operations in 78 international territories – more
than the video division of any other studio – Warner Home Video commands
the largest distribution infrastructure in the global video marketplace.
WHV's film library is the largest of any studio, offering top-quality
new and vintage titles from the repertoires of Warner Bros. Pictures,
Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video
and New Line Home
End Of Release
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