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For Immediate Release
SPIDER-MAN
YEAR'S HOTTEST BLOCKBUSTER SCALES NEW HEIGHTS
BY LEAPING TO DVD AND VHS ON FRIDAY, NOVEMBER 1, 2002
Backed by Power-Charged $100+ Million Promotional
and Marketing Campaign, Two-Disc DVD Set Delivers Web of Exclusive
Superhero-Worthy Interactive Features
Culver City, Calif., July 15, 2002 - On Friday,
November 1, audiences will
get caught in the web as Columbia TriStar Home Entertainment (CTHE)
releases
the blockbuster box-office hit Spider-Man* in its highly anticipated
debut
on DVD and VHS.
The film, which to date has earned $700 million
worldwide,
$400 million in domestic release, is on track to become the third-highest
grossing movie of all time in first release. The blockbuster mega-hit
that
propelled box office records to dizzying new heights will now
capture
audiences nationwide with a two-disc DVD set, backed by a super-charged
$100+ million promotional and marketing campaign including over
$40 million
in hard media. Creating an extraordinary home entertainment event,
Spider-Man (available in wide and full screen editions on DVD)
features an
exclusive web of innovative interactive elements loaded with special
never-before-revealed Spider-Man factoids and a first look at
comic
book-to-film comparisons. Also releasing day and date will be
a
specially-packaged limited-edition Collector's DVD Gift Set, loaded
with
extra features for the ultimate home viewing experience.
Starring Tobey Maguire (Wonder Boys, The Cider House
Rules), Willem Dafoe
(Shadow of the Vampire, The English Patient) and Kirsten Dunst
(Bring It On,
Jumanji, Crazy/Beautiful), the year's hottest film was directed
by dedicated
Spider-Man fan Sam Raimi (A Simple Plan, The Gift) and produced
by the
one-two punch of Laura Ziskin (As Good As It Gets, To Die For)
and Ian Bryce
(Saving Private Ryan, Almost Famous).
Benjamin S. Feingold, President, Columbia TriStar
Motion Picture Group, Columbia TriStar Home Entertainment and
Sony Pictures' Digital Studios Division, today announced that
the summer's biggest theatrical sensation will swing into homes
to kick off a blockbuster fourth quarter for CTHE. Feingold further
revealed that the record-breaking film will be backed by the most
aggressive marketing and promotional campaign in CTHE's history.
SPIDER-MAN UNLEASHES MORE THAN $100 MILLION IN MARKETING
AND PROMOTIONAL SUPPORT TO DATE
With more than $100 million in marketing and promotional
support, Spider-Man
features an unprecedented and aggressive media campaign for a
home
entertainment release. The massive campaign, including over $40
million in
hard media, will unleash over 8 billion impressions.
Pre-Street Date: October 21 - November 1, an aggressive
and far-reaching pre-street date campaign will include an
outdoor effort and 15 and 30-second spots on national network,
cable and
spot market television.
Post-Street Date: November 2 - Holidays and Beginning
of 2003 An extensive advertising campaign will break on street
date, continuing throughout the holiday selling season and into
the new year. Advertisements will be featured in broadcast outlets
that include major events (World Series, college football, Monday
Night Football); primetime network television (NBC, FOX, WB, CBS,
ABC); syndicated, late night and kids' programming; targeted national
cable networks/programs (MTV, Comedy Central, VH-1, FX, ESPN,
Cartoon Network, Nickelodeon); spot TV (top 36 markets and top
55 kids); and a multi-level radio buy in the top 36 markets.
Additional advertising will be featured in national
print outlets such as Entertainment Weekly, People, The Source,
Premiere, Teen People, InStyle, Seventeen, Elle Girl, Paper, Interview,
Slam, Vibe, Urb, FHM, Spin, Teen and Slam, among others. The extensive
campaign will also encompass tie-in partner advertising and a
huge outdoor and mall presence including massive billboards, bus
shelters and more.
RETAIL SUPPORT
In support of its retail partners, CTHE is implementing
a pre-sale policy.
No distributor or retailer may begin pre-selling Spider-Man until
August 5.
However, to allow time for distributors and retailers to create
their
respective marketing materials, all materials needed will be available
on
July 17 at www.CTHEAD.com
DVD ADDED VALUE
Loaded with compelling value-added features that
will lure consumers to
their screens, the two-disc Spider-Man DVD set (available in wide
and full
screen editions) has the elements to be catapulted to the top
of the charts
during the holiday season and beyond. Consumers will readily recognize
the
widescreen special edition packaging, which will feature Spider-Man
scaling
the side of a skyscraper; and the full screen special edition
packaging,
which will feature Spider-Man crouching over a skyline.
Also available day and date will be a specially-packaged
limited-edition Collector's DVD Gift
Set featuring the widescreen special edition Spider-Man DVD and
loaded with
extras including a reprint of Marvel Comic's "Amazing Fantasy"
#15 in which
Spider-Man was created; an exclusive collectible drawing by former
Spider-Man artist John Romita, Sr. and current Spider-Man artist
John
Romita, Jr.; a collectible numbered film cel from the movie; and
more.
With a star powered cast headed by Tobey Maguire,
Willem Dafoe and Kirsten
Dunst; John Dykstra's cutting edge special effects; a popular
soundtrack
with music by Aerosmith, Macy Gray, Sum 41 and Danny Elfman; and
box office
punch, there is no escaping the web of home entertainment fun
that
Spider-Man will spin.
DISC ONE
- Audio: English & French 5.1 (Dolby Digital)
- Subtitles: English, French & Spanish
- Subtitled Factoids "Weaving the Web": Pop-On Production
Notes & Historical Facts
- Commentary: Sam Raimi (director), Laura Ziskin (producer),
Kirsten Dunst & Grant Curtis (co-producer)
- SFX Commentary: John Dykstra (special effects designer) &
Visual Effects Crew
- Branching Web-i-sodes (access via Spider-Sense)
- Marketing Campaigns: Trailers & TV Spots
- Filmographies & Character Files
- Music Videos: Chad Kroeger featuring Josey Scott, "Hero"
& Sum 41, "What We're All About"
- DVD-ROM: Comic/Feature Comparison; Record Your Own Commentary;
Countdown to Spider-Man 2; Weblinks
DISC TWO
- HBO Making of Spider-Man
- "Spider-Mania": an E! Entertainment Special
- Director Profile: Sam Raimi
- Composer Profile: Danny Elfman
- Screen Tests: Tobey Maguire, J.K. Simmons & CGI Spider-Man
- Costume and Makeup Tests
- Gag/Outtake Reel
- Conceptual Art & Production Design Gallery
- Historical Documentary - Spider-Man: The Mythology of the
21st Century
- The Spider-Man Comic Book Archives
- Rogues Gallery
- The Loves of Peter Parker
- Comic Book Artist Pin-Up Gallery
- Activision Game: Hints & Tips
- DVD-ROM: Activision Game (two playable levels for PC); three
exclusive Marvel dot.comics (Spider-Man: Blue #1, Black Cat
#1, & Peter Parker: Return of the Goblin); Spider-Man: Visualizer
SPIDER-MAN SYNOPSIS
From Columbia Pictures Presents, A Marvel Enterprises/Laura
Ziskin
Production, Spider-Man is a live-action feature of one of the
world's most
popular comic book superheroes. Directed by Sam Raimi, Spider-Man
centers
on student Peter Parker (Tobey Maguire) who, after being bitten
by a
genetically-altered spider, gains superhuman strength and the
spider-like
ability to cling to any surface. He vows to use his abilities
to fight
crime, coming to understand the words of his beloved Uncle Ben:
"With great
power comes great responsibility."
The journey of Spider-Man, from comic book to celluloid
began in 1962 when
the character first appeared in the final issue of the failing
"Amazing
Fantasy" comic book. It was such a hit that "Amazing
Fantasy" was renamed
"Amazing Spider-Man" and reappeared in 1963. Since then,
the web of 'not
for the faint of heart' readers, fans and collectors worldwide
has grown
into making Spider-Man one of the most popular superheroes among
the young,
old, women and men. And now, 40 years later, with great power
and great
responsibility, the tale of Spider-Man jumps from the screen into
the home
on DVD and VHS for the whole family to enjoy.
TECHNICAL INFORMATION
DVD WIDESCREEN EDITION
Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Program Length: 121 minutes Rating: PG-13 for stylized violence
and action
Catalog Number: 09661
UPC: 0-43396-09661-5
Audio: English & French 5.1 (Dolby Digital)
Subtitles: English, French, Spanish
Aspect Ratio: 1.85:1
DVD FULL SCREEN EDITION
Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Program Length: 121 minutes
Rating: PG-13 for stylized violence and action
Catalog Number: 06190
UPC: 0-43396-06190-3
Audio: English & French 5.1 (Dolby Digital)
Subtitles: English, French, Spanish
COLLECTOR'S DVD GIFT SET
Street Date: Friday, November 1, 2002
Order Date: September 26, 2002
Catalog Number: 10008
UPC: 0-43396-10008-4
ABOUT COLUMBIA TRISTAR HOME ENTERTAINMENT
Columbia TriStar Home Entertainment is a Sony Pictures
Entertainment company. Sony Pictures' global operations encompass
motion picture production and distribution, television programming
and syndication, home video acquisition and distribution, operation
of studio facilities, development of new entertainment technologies
and distribution of filmed entertainment in 67 countries worldwide.
Sony Pictures Entertainment can be found on the World Wide Web
at http://www.spe.sony.com
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