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For Immediate Release
HIGHLY ACCLAIMED
BILLY
ELLIOT
TAKES TO
THE STREETS APRIL 17 WITH
INNOVATIVE FIRST-TIME
RENTAL PRICING
Universal City, California, February 7,
2001 -- Billy Elliot , the humorous and
inspirational film that has captured critical acclaim and
received two Golden Globe nominations -- for "Best Picture,"
and for "Best Supporting Actress" (Julie Walters)
-- debuts on April 17, 2001 on VHS and DVD from Universal
Studios Home Video. The $25 million dollar hit from the makers
of Notting Hill and Four Weddings and a Funeral,
has been called "one of the year's ten best,"
by Rolling Stone Magazine, the Los Angeles Times
and National Board of Review. Roger Ebert and Richard Roeper
of Ebert & Roeper And The Movies gave Billy
Elliot "Two Thumbs Up" and heralded it as
"one of the best movies of the year." Film critic
Leonard Maltin recognized Billy Elliot as "finally
a movie to cheer about," and Mark Salisbury of Premiere
Magazine declared the film "funny." People
Magazine says Billy Elliot is "totally
charming,'' while the New York Observer calls Billy
Elliot "a triumph." The highly touted film
will be priced for rental on VHS and available on DVD for
$24.98, suggested retail price. Pre-order close for the VHS
rental is March 20, 2001 and DVD pre-order close is March
6, 2001.
INNOVATIVE RETAILER SUPPORT
For the first time, Universal Studios Home
Video is offering retailers a no program, no goals, great
low price on Billy Elliot singles and two-packs.
Universal will release the critically acclaimed film at rental-price
VHS with a special pricing plan. VHS copies will be available
as singles or in a two-pack at a flat, low price, with no
copy-depth goals to meet.
Billy Elliot is also part of
the "Universal Million Dollar Movie Game" program,
an exciting new consumer promotion benefiting retailers as
well. By renting any one of the following Universal Studios
Home Video titles: Bring It On, The Adventures of Rocky
and Bullwinkle, Cotton Mary, The Eyes of Tammy Faye, The Watcher,
Wonderland, The Tic Code, Loving Jezebel, and Meet
the Parents, consumers are eligible to win one million
dollars and other luxury prizes. The "Universal
Million Dollar Movie Game" sweepstakes begins on January
30 and concludes May 31, 2001. Media support includes a massive
national radio campaign in the top 50 markets. The national
radio campaign, combined with the "Universal Million
Dollar Movie Game," cross-trailering on three months
of titles, in-store P.O.P. and a dedicated consumer website
(www.movieprize.com),
are expected to generate over 187 million consumer impressions.
Additionally, on-line events will include never-before-seen
footage on MSN.com and a dedicated website at www.billyelliot.com.
BILLY ELLIOT DVD
The Billy Elliot DVD contains
a featurette titled "Billy Elliot: Breaking Free,"
a unique look at the making of the film with cast members
Jamie Bell, Julie Walters and Director Stephen Daldry, theatrical
trailer, production notes and cast and filmmaker biographies
and film highlights. The DVD-ROM features include images and
production information.
HIGH CRITICAL PRAISE
In addition to the national critical acclaim
Billy Elliot has earned, the Screen Actors Guild
has nominated Jamie Bell as "Best Actor," Julie
Walter as "Best Supporting Actress," and the cast
of Billy Elliot as "Best Cast." The
list continues with "Best Picture of the Year" from
the New York Online Film Critics Association and a nomination
as "Best Film of the Year" from the Producers Guild
of America.
Billy Elliot is a funny and
heart-warming story that embraces and celebrates the human
spirit of those trying to achieve an unlikely dream. It is
a touching portrayal of a boy driven to pursue his own dreams
with burning passion and relentless fervor, and in the journey
is rewarded with the affirmation that dreams do come true.
Synopsis
The life of 11-year-old Billy Elliot (Jamie
Bell) changes dramatically when one day he stumbles upon a
ballet class during his weekly boxing lesson. A coal miner's
son, Billy finds himself demonstrating the kind of raw talent
seldom seen by the class' exacting instructor, Mrs. Wilkinson
(Julie Walters, Educating Rita).
Additional information is available at www.billyelliot.com.
CAST & FILMMAKERS
Executive Producers: Natascha Wharton, Charles Brand,
Tessa Ross, David M. Thompson
Produced By: Greg Brenman, Jon Finn
Directed By: Stephen Daldry
Written By: Lee Hall
Cast: Julie Walters, Gary Lewis, Jamie Bell, Jamie
Draven, Adam Cooper
VHS
Street Date: April 17, 2001 Order
Close: March 20, 2001
Copyright: 2000 Universal Studios. All Rights Reserved.
Selection Numbers: 87112
Running Time: 1 hour, 50 minutes
Rating: R (language)
Technical Information: VHS / Color / Digital Stereo
Surround HiFi / Closed Captioned
DVD
Street Date: April 17, 2001 Order
Close: March 6, 2001
Selection Number: 21134
Running Time: 1 hour, 50 minutes
Suggested Retail Price: $24.98
Rating: R (language)
Number of Layers: 2
Aspect Ratio: 1.85 Anamorphic Widescreen
Language / Audio: English 5.1 Surround, French 5.1
Surround, English captions
Bonus Materials: Featurette, Trailer, Production Notes,
Talent Bios
End Of Release
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