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DVDFILE: How did you get started as a DVD producer? What was your
background?
Jonathan Gaines: I was working at Republic Pictures as a marketing
manager for home video products, which basically means I was in charge
of the creation of the marketing materials: posters, trailers and any
type of sales material that the sales staff would need, working with
promotions and publicity. Just basically shepherding projects through
all the different departments. Within a few weeks or months of working
there, I discovered that Republic owned the home video rights to the
original Highlander. I knew that it was a pretty popular film and had
a following. I was also aware of a different version of the film existing
that hadn't been shown in the U.S.; a longer version that had been shown
in Europe. I also knew that fans wanted to see it but there had been
no official release of that version in the States. After looking at
the videotape and laserdisc versions of it, I was horrified at the quality
of the transfer and proposed to the bosses that we think about doing
a special edition of it with a whole new transfer, laserdisc, the whole
nine yards. They were interested and went from there and contacted the
film's producers. The producers were interested, so once we decided
to do it, the hard part was finding all of the elements because they
were all stored in London and really weren't cataloged very well.
So I produced the Highlander 10th anniversary laserdisc
and VHS release at Republic and through that whole process I was able
to meet a lot of people who worked within the laserdisc community, people
at places like THX and Dolby. I got real hands-on experience on what
it took to restore a film and research elements and material, how to
produce an audio commentary, producing supplemental material. This was
just icing on the cake for me because I was already a laserdisc fan
and a fan of special editions and now to have a chance to actually produce
my own was a real thrill and I saw it as something that I really wanted
to do full-time. This was about a year before DVD launched, so I knew
that DVD was going to be the next thing and decided that I wanted to
focus all my attention on DVD, in terms of positioning myself more as
a DVD producer than a laserdisc producer. Becoming familiar with DVD
made me realize how much opportunity there was to do different types
of supplemental material.
But I had gone out on my own and was producing a couple of laserdiscs,
like Liar Liar and Austin Powers, and Warner Brothers called me up one
day and said, "How would you like to produce an audio commentary for
Demolition Man." So that was kind of the start of my relationship with
Warner Brothers. It was really my foray into DVD. From there I went
on to produce the Contact Special Edition DVD, which was, I believe,
the first DVD special edition. So I continued to work on Warner Brothers
titles, but at the same time I was also working with Artisan/Live, consulting
on some of their stuff, QCing a lot of their masters and their transfers
and writing menus for their stuff. I was doing commentaries for some
of their earlier stuff. It just kept on growing and I've been doing
it ever since.
DF: At what point were you brought into Superman?
JG: As I was in my beginnings with Warner Brothers, I was asking
about certain titles and one of them was always Superman. The answer
was always, "Well, we don't know what we want to do with it yet. Plus
all the materials are in really bad shape and we don't know where all
the original elements are" etcÑ It was just sort of put off and didn't
really go anywhere until Michael Thau got involved with it through Richard
Donner's office and coming at from the point of the director wanting
to do it and be involved in it. Warners' interest grew and the timing
was right. I was brought in to work with Michael in producing the DVD
because Michael really was focused on the restoration, the re-edit and
the remix and I was brought in to work on the DVD's supplemental material.
We ended up working together on this thing for almost a year. I got
to be a little more involved in things like the sound mixing. I wouldn't
say I was making any decisions but I was part of it and could offer
my opinion coming from a fan's point of view and from a DVD perspective.
Of course, while he was down on the dubbing stage supervising the mix,
I was upstairs going through 200 cans of 16mm negative, looking at all
the "b-roll" that Michael had unearthed in London. I was trying to figure
out what footage we could use and what we had here. I had to go at it
on an editing table with a little positive 16mm viewer, but since it
was a negative, I had to take my digital video camera, switch it to
the negative setting so I could try and make out what I was seeing in
my viewfinder in positive. So that took quite some time, going through
all that footage by hand and some of the footage was just in horrible
condition. All the splicing tape was falling apart, so I'd being going
through something and all of the sudden the splice would break and I'd
have to stop and re-tape it and log it. It was pretty much like being
an archeologist, going through this stuff. You never knew what you were
going to find from day to day or what you were going to need.
DF: Was it more difficult with two producers on the project or did
your strengths compliment the working relationship?
JG: This project was so huge, I don't think there's any way
only one of us could have handled it. I just don't think I could have
handled all the different aspects, just the scope of it. The fact that
we were both fans of this film and loved this film so much, it made
it all more enjoyable to get together and work on it and get excited
about what we had found. Michael and I have forged, I think, not only
a really good friendship, but a good working collaboration. I really
enjoyed working with him, to write with him, edit with him and bounce
ideas off each other. I don't think the DVD would be as good as it is
if it wasn't the two of us working on it. So it was definitely a plus
but it's actually the first time I've worked with another producer on
a DVD.

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